#IceBucketChallenge Initiative has raised $ 79.7 million dollars
The popularity of this challenge is due to the mass distribution has been through social networks , in addition to celebrities and personalities who have met the #IceBuckerChallenge and companies such as Samsung, which have become commercial.
The #IceBucketChallenge, known in Spanish as #RetodelaCubetadeHielo, has made the association dedicated to fighting amyotrophic lateral sclerosis (ALS, for its acronym in English), the ALS Association, collects a total of 79.7 million dollars in donations.
However, #IceBucketChallenge has a dark side, as the ALS Association reported $ 29 million in revenues over the last fiscal year, which ended in January 2014, of which only 27 percent was used for theinvestigation of this devastating disease .
This means that of the 79.7 million dollars raised for the ALS Association through the #IceBucketChallenge, only about $ 21 million will be used for disease research, dedicated to improving the lives of all patients suffering from disease also known as Lou Gehrig.
0
0
