Twitter purchased advertising company TapCommerce

Twitter said the acquisition is part of its broader strategy in marketing mobile, which started in 2013 with the acquisition of MoPub and the acquisition of Namo Media is added.

The social network Twitter confirmed the purchase of the company publicidada TapCommerce after a leak reported that the deal could reach $ 100 million. TapCommerce specializes in target advertisements to consumers in company applications on mobile devices .

Consumers are starting to use their phones not only to install and use applications but to make purchases of products and services both virtual and real. Advertisers spend aggressively to get new users , but users reactivated existing or earlier and offer an attractive return on investment, “the social network.

Along with the team TapCommerce, Twitter will be able to offer advertisers applications Mobile more robust capabilities for greater engagement of audiences applications, tools and management of real-time solutions to programmatic buying and best measurement capabilities.

In combination with the other solutions advertising , advertisers can boost conversions and return on investment with mobile consumers in and out of Twitter through the entire life cycle of the user, “said Richard Alfonsi, vice president of global sales Twitter online.