Tim Cook says Apple product is not cheap

We never had in mind make a low cost phone. “We are not in the trash market,” the Apple executive, referring to the cheap mobile segment and the expectations placed on a cheaper version of the iPhone. “I will not lose sleep over not be selling such devices.

The market is very large, and there are people who care a lot about the experience of using your mobile phone or tablet, and Apple does a very good job in this area, “Cook said.

Regarding the fluctuation had shares in the company following the announcement of the iPhone 5S and 5C day, Cook said: “I do not feel elated when they’re up, or I get depressed when they fall.”

Also, Steve Jobs’s successor at the helm of the company said that this last line of phones poses a narrow work they have carried out Jonathan Ive, chief designer, and Craig Federighi, head of software integration in iOS 7 the latest version of the mobile operating system company.

“The hardest part of the process is not to create something new, but do something right,” said for his part Federighi, who was present at the interview to Cook with Ive.

“Everyone wants to try to take our strategy,” Cook said, referring to the proposed acquisition of Nokia that Microsoft made. “This purchase is a reminder to the industry: innovation is not dying,” the executive said during the interview.

In turn, Cook said of the post PC world, a scenario that is increasingly present in the market. “We always said we would outweigh tablet computers. It is likely that this process has accelerated in the last year “