Copy Designs Apple is theft, Jonathan Ive

The Apple design guru Jony Ive has spoken about design values, thoughts about the future of imitators and Apple in a rare interview with The Sunday Times this week, which gives an idea of ​​what happens in the minds of Apple executives and behind the scenes at the company.

“We are surrounded by anonymous, low-quality items,” Ive said in the interview that was published over the weekend. “It is tempting to think that is because people who use them do not care as the people who compose it.”

Ive went on to explain that Apple’s success has shown that people care about the quality of the devices they own. “It’s not just about aesthetics.” “They care about the things that are carefully designed and well made.

We manufacture and sell a large number of beautiful, well-made things. Our success is a victory for the purity, integrity, in case you have not noticed!.

Ive said he and his team at Apple review the details of each design extensively to perfect. For example, spent “months and months” to get the design of the iMac.