Publicize and advertise with custom Twitter

With this strategy, Twitter wants to increase advertising rates and revenues due to the ability of brand positioning.

However, business decisions are made in the midst of a public debate about privacy on the Internet, after the scandal of massive leaks of Edward Snowden.

The popular social network Twitter said Thursday it will soon begin to show their millions of users based on their browsing history, so that the ads displayed on the screen advertising is personalized to the interests of the Internet.

For the operation of this new marketing strategy, the network will use the controversial but increasingly used tracking technology, which is performed by specialized cookies to recognize user behavior.

The new Twitter advertising platform will allow merchants small files placed on computers, which contain bits of information about the sites that users visit, to provide ads of products with searches tie between use.

Since July it was announced that they would start testing the system based ad cookies, following the dynamics of companies like Google, Facebook and Amazon, who rely on technology to publish announcements.